NDLI: Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Davranişsal Ni̇yetler Arasindaki̇ İli̇şki̇de Si̇steme Güven Ve Algilanan Ri̇ski̇n Düzenleyi̇ci̇ Etki̇si̇: Instagram Dükkân Uygulamasina Yöneli̇k Bi̇r Araştirma

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Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Davranişsal Ni̇yetler Arasindaki̇ İli̇şki̇de Si̇steme Güven Ve Algilanan Ri̇ski̇n Düzenleyi̇ci̇ Etki̇si̇: Instagram Dükkân Uygulamasina Yöneli̇k Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Giray, Caner Girisken, Yener Koç, Fatih
Copyright Year	2017
Abstract	The main purpose of this study is to determine the effect of consumer innovativeness on behavioral intentions towards the Instagram-Shop system. In addition, it examines whether there are moderator effects on perceived risk and systemic trust between consumer innovation and behavioral intentions. A model of these variables has been established. In the study, Instagram was considered as a new application made in the social media environment and named as Instagram-Shop, and the related variables were evaluated within this scope. 300 people living in Istanbul, using Instagram and having information about the InstagramShop were interviewed. Structural Equation Modeling and moderator effect analyzes were conducted in the hypothesis testing. As a result of the analysis made, it is concluded that the hedonic and functional dimensions of consumer innovativeness have an effect on behavioral intentions. In addition, it has been determined that hedonic innovation and perceived risk between behavioral intentions and systemic trust variables have moderator effect.
Starting Page	232
Ending Page	252
Page Count	21
File Format	PDF HTM / HTML
DOI	10.14514/BYK.m.21478082.2017.5/2.232-252
Volume Number	5
Alternate Webpage(s)	http://library.beykoz.edu.tr/wp-content/uploads/10.-makale.pdf
Alternate Webpage(s)	https://doi.org/10.14514/BYK.m.21478082.2017.5%2F2.232-252
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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