NDLI: The relationship between avatar-based customization, player identification, and motivation

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The relationship between avatar-based customization, player identification, and motivation

Content Provider	Semantic Scholar
Author	Turkay, Selen Kinzer, Charles K.
Copyright Year	2017
Abstract	Player identification is an outcome of gameplay experiences in virtual worlds and has been shown to affectenjoyment and reduce self-discrepancy. Avatar customization has potential to impact player identificationby shaping the relationship between the player and the character. This mixed method study examines theeffects of avatar-based customization on players' identification with their characters, and the effects ofidentification dimensions (i.e., perceived similarity, wishful identification, embodied presence) on theirmotivation in a massively multiplayer online game, Lord of the Rings Online (LotRO). Participants (N= 66) played LotRO either in customization or in no-customization group for ten hours in four sessionsin a lab setting. Data were collected through interviews and surveys. Results showed both time andavatar customization positively impacted player identification with their characters. Player motivationwas predicted in different sessions by different identification dimensions, which shows the dynamic andsituational impact of identification on motivation.
Starting Page	48
Ending Page	79
Page Count	32
File Format	PDF HTM / HTML
DOI	10.4018/978-1-5225-1817-4.ch003
Alternate Webpage(s)	https://www.igi-global.com/viewtitlesample.aspx?id=172360&ptid=165978&t=the+relationship+between+avatar-based+customization,+player+identification,+and+motivation
Alternate Webpage(s)	https://doi.org/10.4018/978-1-5225-1817-4.ch003
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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