NDLI: Der Einfluss von Werbeausgaben auf den Wert eines Unternehmens, aufgezeigt am Beispiel eines Unternehmens

Content Provider	Semantic Scholar
Author	Mikyta, Tomáš
Copyright Year	2012
Abstract	This Thesis is divided into two parts. In this World where we live, there are advertisement slogans not just only printed in newspaper but also in the fast developing computer world. In this work the most known searching robots in Czech Republic will be presented such as Seznam.cz, Google and the biggest social network Facebook. Each of those internet giants will be on their price, success and value explored. This thesis will also provide information about the placement of commercials on the internet to give the owner of the specific business a clear overview of where to invest money in commercials responsibly. The second, practical part shows the situation of the business and their use of commercials nowadays, after publishing the new and more beneficial way of advertising. The practical part is oriented towards the customer and their evaluation of the new advertisement. Was the way of online advertising successful? Did the sales of the company increase over the last winter season? How did the influence of the new advertising affect the value of the company? The results of this study and the survey will be shown graphically with detailed information.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://digilib.k.utb.cz/bitstream/handle/10563/20984/mikyta_2013_bp.pdf;sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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