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Changing Trends in Consumer Behaviour in 21st Century in India
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jagdale, Sneha |
| Copyright Year | 2017 |
| Abstract | There are different kinds of companies mushroomed everywhere in India. The companies and their advertising focus on consumer behaviour. There is a tremendous shift in consumer behaviour in 21st century in India as compared with the behaviour of consumer in earlier ages. The research paper focuses on the changing trends in consumer behaviour in 21st century in India. Consumers with the advance of the technology prefer online purchase of the products; earlier online marketing and selling was viewed by consumers with skepticism, but now they are looking towards it as a mediator between manufacturers and consumers. This mediation assures consumers products of good quality with low price rates. Now consumers rely on plastic money for payments instead of payments with cash. Another changing trend in consumer behaviour is obsession for shopping. Instead of looking the utility of the products they are buying products for the projection of financial and social status. Consumers want to buy branded products especially from malls than from small and medium retail shops. |
| Starting Page | 180 |
| Ending Page | 182 |
| Page Count | 3 |
| File Format | PDF HTM / HTML |
| Volume Number | 6 |
| Alternate Webpage(s) | http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/download/1462/pdf_330 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
