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Analisis Perilaku Konsumen dalam Proses Pengambilan Keputusan Pembelian di Sop Duren Lodaya Bantarjati Kota Bogor
| Content Provider | Semantic Scholar |
|---|---|
| Author | Pricilia, Difa Putri |
| Copyright Year | 2016 |
| Abstract | PRICILIA, DIFA PUTRI. Analysis of Purchase Decision Making Process in Sop Duren Lodaya Bantarjati Kota Bogor.Guided by RACHMAT PAMBUDY. SopDuren Lodaya is one of the food bussiness in Bogor which provides processed durian as the main ingredient. The aims of this study are knowing the characteristics of consumers in Sop Duren Lodaya Bantarjati, knowing the buying decision making of consumers and identifying the influenced attributes of making decision process in Sop Duren Lodaya Bantarjati. Most of the consumer in Sop Duren Lodaya Bantarjati Bogor is women with average age under 25 years old and unmarried. The consumers comes to Sop Duren Lodaya Bantarjati because they want to taste the product of Sop Duren Lodaya. They get the information from their friends. If Sop Duren Lodaya Bantarjati closes, the consumers cancel their order and don't look for other similar products. Based on Fishbein Analyzing, the highest attribute is about the flavour’s attribute in 1.392. Keyword : Sop Duren Lodaya Bantarjati, Consumer’s characteristic, BuyingDecision Making Process, Fishbein Analyzing |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repository.ipb.ac.id/bitstream/handle/123456789/86898/H16dpp.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
