NDLI: The Role of Media and Public Opinion Efforts in the Transit Field: The Detroit Region Case Study

Content Provider	Semantic Scholar
Author	Bernasconi, Claudia Palo, Mariarosaria Di Bussière, Krysia
Copyright Year	2014
Abstract	This study identifies key recommendations for building positive public opinion and acceptance of future transportation initiatives in southeast Michigan. It analyzes media efforts by selected transit agencies and advocacy groups in Atlanta, Cleveland, Denver and St. Louis, together with local print coverage, use of online media, and local transit campaigns. It develops a set of recommendations for achieving success with future initiatives, including strategies to boost citizen involvement and public approval for the Metro Detroit region. Four areas are identified as key for the success of transit initiatives and transit systems' improvement: Education, Branding, Involvement, and Messaging.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.michigan.gov/documents/mdot/RC1599G_455992_7.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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