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Wiedza konsumentek na temat informacji umieszczanych na kosmetykach
| Content Provider | Semantic Scholar |
|---|---|
| Author | Wolniak, Radosław Moskaluk-Grochowicz, Agata |
| Copyright Year | 2015 |
| Abstract | Cosmetic next to foodstuffs belong to a group of products for which, regardless of the economic situation is constantly in demand. However, increasing customer demands are forcing manufacturers of cosmetics production and better and modern products. Emerging market cosmetics must be on the one hand effective and innovative, and on the other hand safe not only for consumers but also for the environment. The problem, however, is that consumers are not always aware of all the signs that appear on cosmetics. Consumer perception of cosmetic variables over the years also enforces the right approach to deliver specific goods by cosmetic companies. The aim of this publication is to present 290 R. Wolniak, A. Moskaluk-Grochowicz based on studies conducted by female consumers stretching frequency after cosmetic agents, and in particular the analysis of issues concerning knowledge of the information provided on these measures. The study shows that while the majority of surveyed female consumers read the list of ingredients on the package before or after the purchase of a cosmetic agent, it is hardly able to recognize and identify the composition of the cosmetic. The highest percentage of women who know the basic pictograms which are placed on the packaging of cosmetics among the age group 25-50 years. Studies have shown that over the period 2007-2012 has increased the number of female consumers recognize these pictograms. |
| Starting Page | 279 |
| Ending Page | 290 |
| Page Count | 12 |
| File Format | PDF HTM / HTML |
| Volume Number | 77 |
| Alternate Webpage(s) | http://www.woiz.polsl.pl/znwoiz/z77/23_WOLNIAK%20R.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
