Universidade Federal Do Rio Grande Do Sul Escola De Administração Curso De Graduação Em Administração

Content Provider	Semantic Scholar
Author	Beatriz, Daniela
Copyright Year	2011
Abstract	This study aims to present a business modeling an audiovisual production sector company located in Porto Alegre, based on the Model Canvas Business Osterwalder and Pigneur. The company object of this analysis, began operations 15 years ago, without a formal planning, and always acted as sole proprietorship where the owner performs almost all the work. We find that the company has great potential for growth, as demand for the kind of service it performs is heated. However, with today's existing structure, there is no way to expand the services provided by the company. For the case study, we conducted visits to the producer, follow film work and editing videos and interviewed the owner of the company. With the data obtained, we identified the potential of the company and the problems that accompany their day-to-day. The business modeling offers the company a better understanding of your business and helps in improving its structure, to generate innovative ideas in the design of new processes and identifying opportunities. We aim to build a solid business model, with well defined value proposition and revenue projections, services and costs with the use of the nine blocks Model Canvas Business.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.lume.ufrgs.br/bitstream/handle/10183/140448/000990813.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article