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The Influence of Product Rating and Market Share on Product Sales
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ko, Kenneth D. |
| Copyright Year | 2008 |
| Abstract | This paper investigates the influence of product ra ting and market share on sales for consumer electro nics products. Product ratings are used to measure the quality of the product. Market shares are used to m easure the strength of the company. We investigate the relati onship between product sales, product rating, and m arket share using regression analysis. Contrary to conventional wisd om, companies trying to enter new markets have a re asonable chance to s쳮d not only at the low-end but also at the high-end because market share is not a big f actor in influencing product sales at the high-end. However , companies trying to enter new markets should not try to enter at the mid-range segment, because mid-range consumers are highly sensitive to market share. So, the resu lts of this paper indicate that the best strategy for a new company t rying to enter a new market is to enter either at t he low-end or high |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.jimsjournal.org/7%20Kenneth%20D.%20Ko.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
