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Google es noticia. Transformación de los marcos informativos sobre Google en la prensa española
| Content Provider | Semantic Scholar |
|---|---|
| Author | Romero, Enrique García Roman, José Ruiz San Oceja, José Francisco Serrano |
| Copyright Year | 2018 |
| Abstract | espanolFundada en 1998, en menos de veinte anos, Google se ha convertido en una de las mayores multinacionales del mundo. Esta investigacion estudia las informaciones periodisticas sobre Google, desde la perspectiva de la teoria del encuadre (framing). La pregunta propuesta es: ?Ha cambiado la imagen que la prensa espanola proyecta sobre Google desde los inicios de la compania a los ultimos anos? Para responder, se ha hecho un analisis de contenido de todos los textos periodisticos sobre Google publicados en 2004 y 2014 por “El Pais”, “El Mundo”, “ABC” y “La Vanguardia”. Mediante un protocolo de analisis, se han detectado los marcos informativos –news frames– presentes en cada texto periodistico. Los resultados de la investigacion ponen de manifiesto que se ha producido una transformacion de los marcos informativos sobre Google: de ser mayoritariamente positivos para la compania estadounidense, a ser negativos. Tambien se ha detectado que, en 2004, las informaciones sobre la empresa ponian el foco en cuestiones de tipo economico; mientras que, en 2014, los periodicos analizados prefirieron atribuir a Google la responsabilidad de una serie de problemas. El texto concluye que Google ya no es enmarcada por los principales diarios solo como una empresa tecnologica que logra excelentes resultados economicos, sino como una compania cuyas actividades afectan –con frecuencia, negativamente– a determinadas personas, grupos humanos y a otras companias. EnglishFounded in 1998, in less than twenty years, Google has become one of the largest multinational companies in the world. This research studies journalistic information about Google, from the perspective of the framing theory. The proposed question is: Has the image that the Spanish press projects on Google changed from the beginnings of the company to the last few years? To answer, it has been done a content analysis of all the journalistic texts on Google published in 2004 and 2014 by "El Pais", "El Mundo", "ABC" and "La Vanguardia". By means of an analysis protocol, the news frames present in each journalistic text have been detected. The results of the research show that there has been a transformation of the news frames on Google: from being mostly positive for the US company, to being negative. It has also been detected that, in 2004, information on Google put the focus on economic issues; while, in 2014, the analyzed newspapers preferred to attribute to Google the responsibility of a series of problems. The text concludes that Google is no longer framed by the main journals only as a technological company that achieves excellent economic results, but as a company whose activities impact –often, negatively– to certain people, human groups and other businesses. |
| Starting Page | 27 |
| Ending Page | 50 |
| Page Count | 24 |
| File Format | PDF HTM / HTML |
| DOI | 10.7195/ri14.v16i2.1158 |
| Volume Number | 16 |
| Alternate Webpage(s) | https://icono14.net/ojs/index.php/icono14/article/download/1158/1311 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
