Zaangażowanie społeczne firmy a percepcja marki na przykładzie Nivea Beiersdorf

Content Provider	Semantic Scholar
Author	Howaniec, Honorata
Copyright Year	2017
Abstract	Corporate social responsibility (CSR) is a concept which draws attention of the growing number of companies. Knowledge of CSR in Poland is not widespread. Both measures taken by companies and social activities deviate from the practice that can be found in more developed countries of Europe or the world. On the business side, actions of large companies with foreign capital are perceived in the first place. Moreover, consumers do not take into account the social involvement of companies when they make purchases. The article attempts to determine the impact of social commitment undertaken by Beiersdorf Nivea in Poland on Nivea’s brand perception by consumers.
Starting Page	102
Ending Page	108
Page Count	7
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.kwartalnikrsk.pl/assets/rsk1-2017-howaniec.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article