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Las oportunidades de la publicidad en un entorno globalizado: el mercado castellano leonés
| Content Provider | Semantic Scholar |
|---|---|
| Author | García, David Alameda Blanco, Elena Fernández Martín, Irene |
| Copyright Year | 2009 |
| Abstract | Opposite to the context of concentration and specialization that it characterizes to the advertising sector and of the strategic national communication, there is opened a regional and local reality that is far to a great extent from this one as for the processes, agents, volume of business, marketing and management of the advertising spaces and communicative developed activities. The present article is a result of a research subsidized by the Junta de Castilla y Leon to knowledge the reality of the advertising industry and of the public relations of the region, to discover his opportunities of future. |
| Starting Page | 79 |
| Ending Page | 91 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.5565/rev/qp.99 |
| Alternate Webpage(s) | https://www.questionespublicitarias.es/article/download/v14-alameda-fernandez-martin/99-pdf-es |
| Alternate Webpage(s) | https://doi.org/10.5565/rev%2Fqp.99 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
