Attraction and Retention of Individual Donor Funding in Nonprofit Organizations

Content Provider	Semantic Scholar
Author	Coleman, Andria
Copyright Year	2018
Abstract	Attraction and Retention of Individual Donor Funding in Nonprofit Organizations by Andria Coleman MBA, Howard University, 2015 BBA, Pace University, 1994 Consulting Capstone Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University August 2018 Abstract Individual donors are an important source of revenue for nonprofit organizations. However, there is limited information on the attraction and retention of individual donors in nonprofit organizations. This single-case study addressed strategies 3 nonprofit leaders in the Northeast United States use to attract and retain individual donors. The conceptual framework was Kaplan and Norton's strategy map and the 2015-2016 Baldrige Excellence Framework used to evaluate organizational performance. Data collection included semistructured interviews; review of company documents; analysis of data available via GuideStar, an online provider of information on U.S. nonprofit organizations; analysis of data available about U.S. agencies; and review of data and information from other publicly available sources with information on nonprofit organizations. Data analysis included coding of collected data and use of thematic analysis. Four themes emerged from the study: strength in fundraising processes, operational alignment of strategy, opportunities in documentation of processes, and systematic evaluation of programs' effectiveness and organizational learning. Findings may assist nonprofit leaders in aligning organizational strategies with key processes and focusing efforts on the achievement of organizational goals. Nonprofit leaders may use the results to improve access to funds from individual donors and to create valuable community services such as increased access to schools and affordable housing in underserved urban areas.Individual donors are an important source of revenue for nonprofit organizations. However, there is limited information on the attraction and retention of individual donors in nonprofit organizations. This single-case study addressed strategies 3 nonprofit leaders in the Northeast United States use to attract and retain individual donors. The conceptual framework was Kaplan and Norton's strategy map and the 2015-2016 Baldrige Excellence Framework used to evaluate organizational performance. Data collection included semistructured interviews; review of company documents; analysis of data available via GuideStar, an online provider of information on U.S. nonprofit organizations; analysis of data available about U.S. agencies; and review of data and information from other publicly available sources with information on nonprofit organizations. Data analysis included coding of collected data and use of thematic analysis. Four themes emerged from the study: strength in fundraising processes, operational alignment of strategy, opportunities in documentation of processes, and systematic evaluation of programs' effectiveness and organizational learning. Findings may assist nonprofit leaders in aligning organizational strategies with key processes and focusing efforts on the achievement of organizational goals. Nonprofit leaders may use the results to improve access to funds from individual donors and to create valuable community services such as increased access to schools and affordable housing in underserved urban areas. Attraction and Retention of Individual Donor Funding in Nonprofit Organizations by Andria Coleman MBA, Howard University, 2015 BBA, Pace University, 1994 Consulting Capstone Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University August 2018 Dedication To my husband and my son. Thank you both for your belief in me and support throughout this journey. You are my joy, and I love you both. To my grandmother who dropped out of school to stay home and raise her younger siblings, thank you for showing me the meaning of sacrifice. I am a product of one of those siblings. Miss Ida, your sacrifice was not in vain; I love you, and I honor you. Acknowledgments Thanks to my heavenly Father who knew me before I knew myself and mapped out my path. Thank you to my husband and our son. I could not have done this without your unwavering belief and love. You are my biggest champions, and I love you both. To my family, thank you for providing the motivation and determination to be all I can be. To my chair, Dr. Janice Garfield, words cannot express my gratitude to you. Thank you for your patience, guidance, teachings, and kindness. I learned so much from you, and I hope to inspire others as you have inspired me. To my committee member, Dr. Dina Samora, and my university reviewer, Dr. Karin Mae. Thank you both for your valuable feedback, insights, and encouragement in the completion of this journey. Thank you, Dr. Freda Turner, pioneer of the Walden University's DBA consulting capstone program. I am proud to be selected among the first group of pilot students and an example of the program's success. Thank you, Dr. Susan Davis, program director of the DBA consulting capstone, for your continued work to sustain and expand the program. The journey continues, and I go forth.
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Alternate Webpage(s)	https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7275&context=dissertations
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article