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How Impressionism Was Rescued: A Marketing and Cultural Perspective
| Content Provider | Semantic Scholar |
|---|---|
| Author | Marshall, Kimball P. Desborde, Rene Forrest, Pj. |
| Copyright Year | 2020 |
| Abstract | This paper briefly reviews the early history of Impressionism as an art form and its initial rejection in its original European market followed by acceptance in the United States and its subsequent success in its original market. The marketing conditions and factors that influenced the fate of Impressionism as an art movement are considered and focus on role played by the art dealer Paul Durand-Ruel as both marketing facilitator and intermediary, and the impact of the cultural differences between France and America. A short history of the social and cultural conditions in Europe, and France in particular, prevalent when Impressionists artists were first introducing their works. The Marshall-Forrest (2011) model of factors that influence the valuation of fine art and the experiences of Edward Deming who introduced new approaches to management following World War II (Deming 1982), and Ansoff’s strategic growth paradigm (1957) are each drawn on to obtain lessons from initial market failures and opportunities for generating marketing success. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1429&context=ama_proceedings |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
