NDLI: Pengembangan Model Purchase Intention Berbasis Product Innovation dan Perceived Quality pada Usaha Tenun Tradisional Minangkabau di Kabupaten Lima Puluh Kota

Please wait, while we are loading the content...

Pengembangan Model Purchase Intention Berbasis Product Innovation dan Perceived Quality pada Usaha Tenun Tradisional Minangkabau di Kabupaten Lima Puluh Kota

Content Provider	Semantic Scholar
Author	Zakia, Mustika
Copyright Year	2017
Abstract	Purchase intention is one of the main concepts studied in the marketing literature. The interest of marketing scholars on purchase intention comes from its relation to buying behaviour. The aim of this study is to examine the linkage between product innovation, brand image, perceived quality and purchase intention. Accidental sampling as a part of non-probability sampling technique was followed during questionnaires data collection. This study utilizes Structural Equation Modelling and using multidimensional construct with first-order reflective and second-order formative through smartPLS Software on data from 150 respondents that is consumer or who have intention to purchase for Minangkabau traditional woven in Payakumbuh and Lima Puluh Kota, West Sumatera. The findings indicated that product innovation has a significant effect on brand image. However, perceived quality does not have a significant effect on brand image. It also revealed that perceived quality and brand image are positively related to purchase intention. The result of the study provides several theoretical and practical implications. It will help the managers and marketers to focus on the features of the innovative product and perceived quality. Keyword:Marketing, Minangkabau, SEM-PLS
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://scholar.unand.ac.id/28606/1/cover%20abstrak%20ZAKIA.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in