NDLI: Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising:

Content Provider	Semantic Scholar
Author	Park, Kyung Mi Chintagunta, Pradeep K. Suk, Inho
Copyright Year	2019
Abstract	The authors aim to answer the following question: If the capital market reacts with abnormal stock returns to new product development success events, do these returns influence subsequent marketing...
Starting Page	37
Ending Page	56
Page Count	20
File Format	PDF HTM / HTML
DOI	10.1177/0022243718820560
Volume Number	56
Alternate Webpage(s)	https://faculty.chicagobooth.edu/pradeep.chintagunta/vita/cv.pdf
Alternate Webpage(s)	https://doi.org/10.1177/0022243718820560
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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