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What is Trending in Eye Tracking Scanpaths on Web Pages
| Content Provider | Semantic Scholar |
|---|---|
| Author | Eraslan, Sukru Yesilada, Yeliz Harper, Simon Davies, Alan |
| Copyright Year | 2016 |
| Abstract | Eye tracking has commonly been used to analyse user behaviours on the Web [2]. When users navigate on web pages, they make a series of fixations. In other words, their eyes become relatively stationary at certain points. These series define their scanpaths on the pages. Figure 1 illustrates an example of a user scanpath on the Godaddy page that is segmented into its visual elements such as menu items and search boxes [1, 4]. The circles represent the fixations where the sizes of the circles are directly proportional the durations of the fixations. Besides, the sequence is represented by the numbers inside of the circles. By tracking eye movements of users, we can investigate which parts of web pages are popular among the users and which paths they follow to complete their tasks. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.research.manchester.ac.uk/portal/files/40215249/MB_2016_EYH.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
