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Customer Value Assessment Practices in Business Markets
| Content Provider | Semantic Scholar |
|---|---|
| Author | Keränen, Joona |
| Copyright Year | 2011 |
| Abstract | The development of holistic frameworks for customer value assessment is one of the most vital areas for business market research. This paper reviews various literature streams in order to identify relevant customer value assessment practices in business markets. Based on the findings, we categorize customer value assessment practices into backward-looking and forward-looking practices, and propose how these practices can be integrated into a holistic framework. The paper contributes to the research on customer value by identifying relevant customer value assessment practices in business markets, and by categorising these into backward-looking and forward-looking practices, this paper makes an initial step towards integrating different value assessment practices into a holistic framework for systematic customer value assessment. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.lut.fi/documents/27578/270107/Kera%CC%88nen,%20J.,%20and+Jalkala,%20A.+(2011).+Customer+Value+Assessment+Practices+in+Business+Markets+-+FULL+PAPER.pdf/b9bb2f79-2b2c-4b30-8cac-b1ff8364e58e |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
