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Personalized fundraising: A field experiment on threshold matching of donations
| Content Provider | Semantic Scholar |
|---|---|
| Author | Adena, Maja Huck, Steffen |
| Copyright Year | 2019 |
| Abstract | While increasing the number of small donors, standard linear matching schemes have been shown to cause considerable crowding out in charitable giving with pronounced effects on large gifts. We propose a form of threshold matching where donations above a certain, potentially personalized, threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowd-ing in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen depending on past donations. We find that the opti-mal choice of thresholds is rather bold, approximately 60-75% above past dona-tions. Additionally, we explore how thresholds should be set for new donors as a function of their personal characteristics and demonstrate the benefits of person-alization as opposed to setting general thresholds applying to all recipients of a fundraising call. |
| File Format | PDF HTM / HTML |
| DOI | 10.1257/rct.4848 |
| Alternate Webpage(s) | https://www.econstor.eu/bitstream/10419/204827/1/1679395009.pdf |
| Alternate Webpage(s) | https://bibliothek.wzb.eu/pdf/2019/ii19-306.pdf |
| Alternate Webpage(s) | https://bibliothek.wzb.eu/pdf/2020/ii19-306r.pdf |
| Alternate Webpage(s) | https://doi.org/10.1257/rct.4848 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
