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Faculdade De Economia, Administração E Contabilidade Departamento De Administração Programa De Pós-graduação Em Administração Papel, Importância E Aplicação Das Estratégias Competitivas Genéricas: Estudo De Caso Na Indústria De Açúcar
| Content Provider | Semantic Scholar |
|---|---|
| Author | Antônio, Marco Castro, Silva De Polo, Edison |
| Copyright Year | 2006 |
| Abstract | The proposal of this study is to contribute for the acknowledgment of the competitive generic strategies. So its aim is to analyze the nature of the competitive generic strategies into their main dimensions in order to understand better their role, their importance, and their application onto the strategic process of the organizations. Generic strategies have ever been known since the 1960’s, but from Michael E. Porter’s book in 1980, Competitive Strategy, this theme has been developed through researches, literature, teaching, and practice. It makes up an issue to the content and that matters to the strategic process of the organizations regarding the possibility of better decisions intended to reach their goals and their fitness to the present environment seeking a superior organizational performance. However, the various relevant features as to the theme are generally found throughout the strategic management literature, dependent of a larger and structured approach which explores its main dimensions in a broad and consolidated way, in order to understand its relations and width for a more conscious and effective application into the strategic process of the organizations. This study uses an exploratory research of qualitative nature to achieve its goals, by a bibliographic survey. Consequently, some aspects are studied such as concept evolution, its nature and main features, applications, more important typologies, risks, requisites for the implementation, use of combined strategies, generalization and contingency, role, importance and critics to the concept. To get a deeper study, complement and enrich it, this work was carried out in a field research through a unique and holistic case study, in order to investigate the concept application into a company of the Brazilian sugar industry. The results demonstrate that the concept of generic competitive strategies comes out in Nova América S.A. – Agroenergia chiefly dressed of differentiation strategy, market development and product development, and has been exercising the roles of organizational leader and facilitator of strategic decision taking process, in the strategic process of the company. Nevertheless Nova América S.A. – Agroenergia have limitedly applied the generic competitive strategies concept basically in the elaboration of the strategic alternatives, but this concept assumes importance for contributing to positioning in the Brazilian sugar industry, and in offering alternatives of feasible ways on how to compete to a superior organizational performance. The theoretical survey supports the enlightenment of the nature, of the different roles performed, of the applications and of the importance of the concept of generic competitive strategies for the strategic process of the organizations. This study concludes that the approach cannot be disassociated from its various dimensions, relations, and issues for a better understanding of the theme, and we still have the utility and fitness of the techniques of identification and found strategic classification, analyzed and applied into this research. So, the large and structured focus of this dissertation may come to be used as the beginning point for later studies on the phenomenon of the generic competitive strategies as well as source of references for companies and their top management team in order to support and improve their strategic decision taking process. |
| File Format | PDF HTM / HTML |
| DOI | 10.11606/D.12.2007.tde-17032007-181922 |
| Alternate Webpage(s) | https://teses.usp.br/teses/disponiveis/12/12139/tde-17032007-181922/publico/Diss_ADM_EstratGen_MarcoCastro.pdf |
| Alternate Webpage(s) | https://doi.org/10.11606/D.12.2007.tde-17032007-181922 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
