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Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising
| Content Provider | Semantic Scholar |
|---|---|
| Author | Breese, Hayden Patrick |
| Copyright Year | 2000 |
| Abstract | vii, 163 leaves :col.(some col.) ; 30 cm. Includes bibliographical references. University of Otago department: Marketing. "13.03.2000." |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://ourarchive.otago.ac.nz/bitstream/handle/10523/3304/BreeseHaydenP2000MCom.pdf;jsessionid=FBCD7AA0ED7FD5382E579AB60F4C6D76?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |