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Experiential marketing and sporting events: a spectator perspective
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bodet, Guillaume Chanavat, Nicolas |
| Copyright Year | 2011 |
| Abstract | How extra-ordinary experiences provided in sporting events are lived by spectators and what are their consequences in terms of consumer behaviour. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.easm.net/download/2011/bb0e7497924114d9fbd66a81a8f3fac7.pdf |
| Alternate Webpage(s) | https://dspace.lboro.ac.uk/dspace-jspui/bitstream/2134/10095/6/Bodet%20&%20%20Chanavat_EASM_2011_final.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |