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Chapter 2 ‘ People , Planet , Pro fi ts ’ and Perception Politics : A Necessary Fourth ( and Fifth ) Bottom Line ? Critiquing the Current Triple Bottom Line in the Australian Context
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jessica, Olga Neil |
| Copyright Year | 2019 |
| Abstract | The 1990s saw the emergence of one of the most influential aphorisms in the area of sustainable development: ‘People, Planet, Profits’. Coined by John Elkington, ‘The Triple Bottom Line’ (TBL) motivates a kind of “balancing-act” benchmark for businesses to aspire to in the areas of social, environmental and financial responsibility. Importantly, the TBL continues to hold relevance, in theory and in application, considering the increasing global concern for sustainable development as well as with regards to practices concerning social and corporate responsibilities. Whilst this alleged “win-win-win” strategy places important emphasis on the role of business to lead the way towards sustainable development, the complexity of governance and the influence of political parties on the process, has gone underemphasised. This chapter supports that the inclusion of a fourth (and fifth) ‘P’ should be introduced to the TBL, in order to take the influence of governance into greater and more specific consideration on the issue of sustainable development. The notion of ‘Perception Politics’ will be explored in terms of the impact of politics, political parties and policymakers on society, business and the natural environment, whether real or imagined, given the perceptive nature of public polices and political discourse. Whilst a difficult concept to measure, to explore the possible application of Perception Politics, this paper analyses the Reef 2050 Long-Term Sustainability Plan (2015) as released by the Australian Liberal Party, in their endeavours to save the Great Barrier Reef in Queensland. This example is used to justify why the current framing of the TBL would struggle to implement, in isolation of the political sector, necessary sustainable development measures. Ultimately, this chapter emphasises that the redevelopment of the TBL framework has great potential in fostering a more effective relationship between business, politics and society to achieve goals crucial to the sustainable develop- |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.springer.com/cda/content/document/cda_downloaddocument/9789811050466-c2.pdf?SGWID=0-0-45-1613079-p180883276 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Chapter |
