NDLI: Running Head : Paratext and Persuasion The Influence of Paratext on Narrative Persuasion : Fact , Fiction , or Fake ?

Content Provider	Semantic Scholar
Author	Appel, Markus
Copyright Year	2012
Abstract	The present research examined the role of personality factors and paratextual information about the reliability of a story on its persuasiveness. Study 1 (N=135) was focused on recipients’ explicit expectations about the trustworthiness/usefulness and the immersiveness/entertainment value of stories introduced as non-fiction, fiction, or fake. Study 2 (experimental, N=186) demonstrated that a story was persuasive in all three paratext conditions (non-fiction, fiction, or fake vs. belief-unrelated control story) and that its influence increased with the recipients’ need for affect. Participants’ need for cognition increased the difference in persuasiveness of a nonfictional versus a fake story. Additional mediation analyses suggest that fiction is more persuasive than fake because readers of fiction get more deeply transported into the story world.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://aom.jku.at/files/2012_Appel-Maleckar_The-influence-of-paratext-on-narrative-persuasion.pdf
Language	English
Access Restriction	Open
Subject Keyword	Cognition Mediation (statistics) Trust (emotion)
Content Type	Text
Resource Type	Article

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