NDLI: Customer Satisfaction and Loyalty to Small Township Retail Stores in Mankweng, Limpopo Province, South Africa

Content Provider	Semantic Scholar
Author	Oni, Olabanji. A. Fatoki, Olawale Olufunso
Copyright Year	2013
Abstract	Abstract The study investigates customer satisfaction and customer loyalty to small retail stores that are located close to big retail stores. Data collecting was done through convenience sampling using self-administered questionnaires. Data was analysed through univariate analysis. The results indicated that perceptions of customer satisfaction are lower than the expectations. The respondents indicated their intention to make repeat purchases and also recommend the stores to friends and family indicating customer loyalty. The presence of big retail stores impacts negatively on the loyalty to small retail stores. Recommendations to improve customer satisfaction and loyalty are suggested.
Starting Page	83
Ending Page	88
Page Count	6
File Format	PDF HTM / HTML
DOI	10.1080/09765239.2013.11884967
Alternate Webpage(s)	http://www.krepublishers.com/02-Journals/JE/JE-04-0-000-13-Web/JE-04-2-000-13-Abst-PDF/JE-04-2-083-13-151-Oni-O/JE-04-2-083-13-151-Oni-O-Tt.pdf
Alternate Webpage(s)	https://doi.org/10.1080/09765239.2013.11884967
Volume Number	4
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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