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Persuasive Form How do Ordinary Objects Communicate about Users and Themselves ?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Horváth, Dóra |
| Copyright Year | 2007 |
| Abstract | Reconciling artistic approaches to industrial design and consumption studies present paper aims to give a proposition to assess the impact of industrial design, product form in the case of ordinary objects from two perspectives: in the context of making choices and its influence on the usage experience. Propositions are given to study relating consumer responses with respect to characteristics of product form: unity and prototypicality; and individual differences: materialism and processing preferences. Underlying research is being executed in an attentive and responsive environment Hungary, in the case of a product category that has become widely available recently, and holds strong practical, but also symbolic and communicative implications: mobile phones. Key findings of a preliminary qualitative study are presented. * Contact address: Budapest University of Economic Sciences, Department of Marketing, H-1093 Budapest, Fővám tér 8., Tel.: (36-1)-2171-853, e-mail: dora.horvath@market.bke.hu |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.bus.umich.edu/FacultyResearch/ResearchCenters/centers/Yaffe/downloads/Complete_List_of_Working_Papers/visual_persuation_dhorvath.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |