NDLI: Estratégias De Comunicação E Mídias Sociais Digitais: Estudo De Caso De Uma Empresa Do Varejo De Médio Porte

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Estratégias De Comunicação E Mídias Sociais Digitais: Estudo De Caso De Uma Empresa Do Varejo De Médio Porte

Content Provider	Semantic Scholar
Author	Muller, Fabrise De Oliveira Pagliarini, Carolina
Copyright Year	2013
Abstract	Este estudo analisa a insercao da empresa Eny Calcados no âmbito digital, empregando as midias sociais digitais como estrategia de comunicacao para manter uma relacao mais proxima com os publicos. A pesquisa e de carater exploratorio e descritivo e a abordagem metodologica de natureza qualitativa, tendo como instrumento de coleta de dados uma entrevista em profundidade. ESTRATEGIAS DE COMUNICACION Y MEDIAS SOCIALES DIGITALES: ESTUDIO DE CASO DE UNA EMPRESA DE VENTAS POR MENOR DE MEDIO PORTE Resumen: Este estudio analiza la insercion de la empresa Eny Calcados en el ambito digital, empleando las medios sociales digitales como estrategia de comunicacion para mantener una relacion mas proxima con los publicos. La investigacion es de naturaleza exploratoria y descriptiva y el abordaje metodologico es cualitativo, teniendo como instrumento de coleta de datos una entrevista en profundidad. Palabras clave: estrategias de comunicacion; medios digitales; medios sociales digitales; redes sociales digitales COMMUNICATION STRATEGIES AND DIGITAL SOCIAL MEDIA: CASE OF STUDY OF A COMPANY OF THE MIDSIZE RETAIL Abstract: This study analizes the inserction of the company Eny Calcados in the digital, using digital and social media as strategy of communication to maintain a closer relationship with the public. The research is exploratory and descriptive and the metodological approach is qualitative, having as a data collection instrument an interview in depth. Keywords: Communication strategies; digital media; digital social media; digital social networks
File Format	PDF HTM / HTML
DOI	10.5902/2316882X8223
Alternate Webpage(s)	https://periodicos.ufsm.br/ccomunicacao/article/download/8223/4948
Alternate Webpage(s)	https://doi.org/10.5902/2316882X8223
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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