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Does it pay to be green in the developing world? : participation in a Costa Rican voluntary environmental program and its impact on hotels' competitive advantage
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rangel, Jorge Rivera |
| Copyright Year | 2000 |
| Abstract | The empirical research examining incentives and economic benefits of participation in voluntary programs still shows contradictory results. Is higher performance in voluntary environmental programs related to higher prices and/or higher sales for participants? What factors and firm characteristics are associated with participation in voluntary environmental programs (VEPs)? This paper aims to answer these two questions by providing empirical evidence from a sample of hotels participating in the Certification for Sustainable Tourism (CST), a voluntary initiative established in Costa Rica. Additionally by focusing on service firms in a developing country this study tries to begin providing evidence beyond manufacturing firms located in industrialized nations. The business and the environment literature almost exclusive attention to the manufacturing sector of developed countries is one the main weaknesses of the field (Starik and Marcus 2000). Results indicate that participation in the CST program alone is not significantly related to higher prices and higher sales. Only hotels with higher environmental performance show a significant relationship with price premiums. The evidence also indicates that participation in the CST program was not only related to economic rationality factors but also to institutional factors such as trade association membership and the level of regulatory oversight. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://home.gwu.edu/~jrivera/Jorge_E_Rivera/Publications_files/Academy2001Bestpaperproceedings.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
