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The Impact of Corporate Social Responsibility on Customer Loyalty. A Case Study of StanBed Tours ky
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bediako, Benjamin Ohene |
| Copyright Year | 2017 |
| Abstract | Author Benjamin Ohene Bediako Title The Impact of Corporate Social Responsibility on Customer Loyalty. A Case Study of StanBed Tours ky Year 2017 Language English Pages 57+ 5 Appendix Name of Supervisor Rosmeriany Nahan-Suomela This study analyzed the impact of Corporate Social Responsibility (CSR) on Customer loyalty, specifically among Finnish tourists with StanBed Tours ky as the case study. The objective of the study was to determine the level of customer awareness of CSR activities that ought to be carried out by a socially responsible company and also establish the impact of CSR on the loyalty of StanBed Tours customers. The literature review focused on the history of CSR from the genesis to modern time, the types of CSR, benefits of integrating CSR into an organization, customer loyalty, antecedents of customer loyalty and brand equity. Quantitative research data was obtained through a web-survey. In total 100 respondents completed the websurvey which was recorded and the findings were analyzed. The variables used to measure the impact of CSR on customer loyalty was taken from the theoretical framework and it includes the economic component of CSR, legal component of CSR, ethical component of CSR, philanthropic component of CSR and customer loyalty. The findings from the web-survey indicated that customers were very much aware of the CSR activities that responsible companies should engage in. In addition, the findings indicated CSR has an effect on their loyalty to StanBed Tours ky and customers were willing to purchase trips from the company because of their engagement in CSR. Key recommendations such as developing well-structured CSR which will be administered efficiently to its intended beneficiaries, communicating CSR activities via an annual report, were given to increase customer loyalty and brand equity. The conclusion drawn from the study affirmed that CSR has an impact on customer loyalty. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.theseus.fi/bitstream/handle/10024/139226/Impact%20of%20Corporate%20Social%20Responsibility%20on%20customer%20loyalty%20-%20A%20case%20study%20of%20StanBed%20Tours%20ky.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
