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Faculdade De Economia, Administração E Contabilidade Departamento De Administração Programa De Pós-graduação Em Administração as Práticas De Comunicação Em Projetos Globais De Desenvolvimento De Produtos Em Empresas Multinacionais Brasileiras
| Content Provider | Semantic Scholar |
|---|---|
| Author | Silveira, Franciane Freitas Paulo, São |
| Copyright Year | 2008 |
| Abstract | Global new product development projects go through the traditional knowledge areas of project management, and additionally they demand more attention related to the global environment aspects, such as coordination and control, and trust building and cooperation between geographically dispersed teams. Another important theme in this context is that the communication process becomes critical, as traditional communication resources employed in projects (face-to-face meeting, nonverbal communication, in locus work visualization, among others) undergo constraints or are replaced by those based upon electronic means (video conference, email, instant message). This research aimed to identify the communication practices applied to global projects and analyze whether these practices vary across some project characteristics and its management model. The unit of analysis adopted was the global new product development projects undertaken by Brazilian multinational companies, and the research method employed was the case study. The findings showed that the communication frequency in global projects diminishes as the physical distance increases. Athough it represents additional challenges, the distance itself does not cause communication problems. This is due to the support of electronic communication tools that create the basis over which projects are dispersedly held. This study allowed me to conclude that the use of communication practices along with the importance paid to them, vary according to the project type and some characteristics of its management. In spite of the variations, it has been also identified that communication practices are not used in projects in a standard way. On the contrary, these practices are employed in an improvised and contingent manner, and they are not planned since the beginning of the project. |
| File Format | PDF HTM / HTML |
| DOI | 10.11606/D.12.2008.tde-30092008-184703 |
| Alternate Webpage(s) | http://www.teses.usp.br/teses/disponiveis/12/12139/tde-30092008-184703/publico/As_Praticas_de_Comunicacao_em_PGDPs_em_Empresas_MNBRs_Franciane_Silveira.pdf |
| Alternate Webpage(s) | https://doi.org/10.11606/D.12.2008.tde-30092008-184703 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
