NDLI: Interacción en las páginas en Facebook de las bibliotecas universitarias españolas

Content Provider	Semantic Scholar
Author	Arroyo-Vázquez, Natalia
Copyright Year	2018
Abstract	Participation and communication with users are the key elements that distinguish social media from regular web sites. This article analyzes the interaction on Facebook pages of Spanish university libraries both from a quantitative and qualitative focus. On the one hand, the number of followers of the page are analyzed, as well as the number of likes, shared and comments on publications. On the other hand, publications are also examined in qualitative terms according to their topic and contents. The results obtained show a low level of interaction and followers in most of the pages, which deliver mostly informative contents. These data allow to conclude that there are no conversations or virality, so it is recommended to consider interaction as a key point on libraries’ social media strategy.
Starting Page	65
Ending Page	74
Page Count	10
File Format	PDF HTM / HTML
DOI	10.3145/epi.2018.ene.06
Volume Number	27
Alternate Webpage(s)	http://eprints.rclis.org/39133/1/63273-192146-2-PB.pdf
Alternate Webpage(s)	https://doi.org/10.3145/epi.2018.ene.06
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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