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A Study on the Personalization Characteristics Affecting User's Intention to Use Mobile Learning
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kang, Dong Ho Leem, Dawoon Choi, Jaehyun Kim, Jong-Bae Park, Jeawon |
| Copyright Year | 2015 |
| Abstract | Mobile learning has been rapidly increasing from OpenCourseWare to smartphone applications. However, mobile learning not only has the characteristics of E-learning, but it also has a new characteristic called personalization that reflects the latest trends. This study introduces the personalization characteristic as Technology Acceptance Model (TAM). Personalization can be defined by three characteristics, namely, functionalization, interactivity, and subdivision. This study can be of scientific and practical importance for determining the factors that affect the learner‘s preference in using mobile learning. |
| Starting Page | 180 |
| Ending Page | 185 |
| Page Count | 6 |
| File Format | PDF HTM / HTML |
| DOI | 10.14257/astl.2015.103.39 |
| Alternate Webpage(s) | http://onlinepresent.org/proceedings/vol103_2015/39.pdf |
| Alternate Webpage(s) | https://doi.org/10.14257/astl.2015.103.39 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |