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Impact of Celebrity Endorsed Advertisements on Consumers
| Content Provider | Semantic Scholar |
|---|---|
| Author | Parwal, Kirti Jain, Simran Agarwal, Utkarsh |
| Copyright Year | 2016 |
| Abstract | the article below is trying to trace the connection between the customer reaction towards advertisements that have been endorsed by famous celebrities and whether or not they affect their purchase decision. The celebrity endorser is a solution for all marketing woes. It is today a frequently used approach in marketing for all brand building exercises. The star appeal however needs to be perfectly blended intelligently and strategically to reap the benefits and make brands .it serves as an aid to expedite recall and influence purchase. But can also be a nightmare unless accompanied by a powerful idea, effective and impeccable positioning. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://indianresearchjournals.com/pdf/apjmmr/2012/october/2.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
