NDLI: Relationship among Expectation, Motivation, and Intention of Chinese Cruise Travelers

Content Provider	Semantic Scholar
Author	Fan, Daisy X. F.
Copyright Year	2011
Abstract	The cruise industry is the fastest growing category in the entire leisure market with an average annual passenger growth rate of approximately 7.4% per annum (Florida Caribbean Cruise Association, 2010). China’s cruise line market is small but hopeful (Wei, 2004). In 2009, one million cruise travelers were from Asia, of which 200,000 were from China. It is predicted that cruise travelers from Asia will reach two million by 2015 (Cruise Lines International Association, 2010). Many researchers believe that the number of Asian cruise travelers will increase because over 85 million Chinese have the ability to take international vacations (Josiam, Huang, Spears, Kennon, & Bahulkar, 2009). Thus, this study was to explore the expectation, motivation and intention of Mainland China residents on cruise travel and examine the correlation among expectation, motivation, and intention by building the Expectation, Motivation and Intention (EMI) Model.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://eprints.bournemouth.ac.uk/29769/3/Extended%20Abstract-Xuefeng%20Fan.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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