NDLI: La campaña en la Red: un estudio de la agenda temática y los marcos de PP y PSOE en las elecciones de 2011

Content Provider	Semantic Scholar
Author	Ordaz, Lidia Valera
Copyright Year	2012
Abstract	Resumen: Los partidos politicos han adoptado en las dos ultimas decadas diferentes herramientas de comunicacion digital (webs, blogs, redes sociales) con el fin de establecer nuevos canales de comunicacion con la ciU000xdada;nia, y sobre todo, de obtener un lugar central en el ciberespacio desde el cual lanzar sus mensajes persuasivos. En este sentido, las webs constituyen el centro neuralgico de la cibercampana de los partidos, que tratan de recuperar el mensaje politico y de imponer su agenda y encuadres estrategicos.
Starting Page	29
Ending Page	29
Page Count	1
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.revistalatinacs.org/12SLCS/2012_actas/029_Valera.pdf
Alternate Webpage(s)	http://mediaflows.es/wp-content/uploads/2014/12/Valera-2012bCOM.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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