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Participação de Mercado e Criação de Valor: um Estudo de Empresas do Varejo Automobilístico em Santa Catarina
| Content Provider | Semantic Scholar |
|---|---|
| Author | Beuren, Ilse Maria Hein, Nelson Cavassola, Jerber Antonio |
| Copyright Year | 2007 |
| Abstract | The aim of this article is to demonstrate the relation between market share of automobile retail companies and remuneration of the capital structure from the perspective of Economic Value Added (EVA®). To achieve this, research using descriptive methodology was conducted in the form of a survey covering 23 automobile resale companies of a determined market, all from the Brazilian state of Santa Catarina. The marketing data were supplied by the carmakers and the accounts information was extracted from accounting statements each company’s from the years 2000 to 2003. Using Data Envelopment Analysis (DEA) with Variable Returns of Scale (VRSE) in dual form, a list of efficient companies was worked out, according to the variables of market share (input) and remuneration of the capital structure from an EVA® perspective (output). The research results show data which lead to the conclusion that in a market with limits of scale, as is the case of Santa Catarina, the positioning of a company as the market leader does not signify the generation of positive flows of EVA® |
| Starting Page | 14 |
| Ending Page | 34 |
| Page Count | 21 |
| File Format | PDF HTM / HTML |
| Volume Number | 1 |
| Alternate Webpage(s) | http://www.anpad.org.br/periodicos/arq_pdf/a_662.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
