NDLI: Consumidor 2.0.1: social média e conteúdo gerado por usuários

Content Provider	Semantic Scholar
Author	Lemes, Rafael Puga
Copyright Year	2008
Abstract	Advertising changes everyday. New medias, new resources, new creative concepts and new consumers. Agencies and clients fight for their target’s attention in a large global environment which updates itself every single second. Since the very first communication theories until the newest one, social media, this study presents the main changes and paths chosen by advertising. However, the most important subject of all is the consumer and how the new rules imposed by him or her are affecting advertising around the world.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.repositorio.uniceub.br/bitstream/123456789/1927/2/20515805.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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