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Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses
| Content Provider | Semantic Scholar |
|---|---|
| Author | Donofrio, Kelsey |
| Copyright Year | 2014 |
| Abstract | This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or their products. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1077&context=joursp |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
