NDLI: A Study on the Influencing Factors of Continuous Usage Intention for a Scenario based FAQ Service regarding on Private Information Protection

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A Study on the Influencing Factors of Continuous Usage Intention for a Scenario based FAQ Service regarding on Private Information Protection

Content Provider	Semantic Scholar
Author	Kang, Sang-Ug Lee, Dae-Chul
Copyright Year	2014
Abstract	Abstract The paper studies the influencing factors of continuous usage intention for a scenario based cognitive FAQ service regrading on private information protection. The research result finds that three major factors are significantly positive to the continuous usage intention for the service. First, search easiness is an essential factor and it can be improved using sophisticate categorization. Second, Scenario based FAQ service is effective on understanding and solving questioner's situation. Related information is helpful for problem solving. The research shows that the new approach to private information protection area can lead to a more acceptable and reasonable problem solving tool. Key Words : Scenario, FAQ, continuous usage intention, private information protection * 본 논문은 상명대학교 연구비 지원으로 작성되었습니다.Received 18 December 2013, Revised 18 Januaryy 2014Accepted 20 FebruaryCorresponding Author: Dae-chul Lee(Creative Consulting Corp)Email: dclee@creativeconsulting.krⒸ The Society of Digital Policy & Management. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.otg/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is ISSN: 1738-1916 properly cited.
Starting Page	223
Ending Page	236
Page Count	14
File Format	PDF HTM / HTML
DOI	10.14400/JDC.2014.12.2.223
Volume Number	12
Alternate Webpage(s)	http://ocean.kisti.re.kr/downfile/volume/dpm/DJTJBT/2014/v12n2/DJTJBT_2014_v12n2_223.pdf
Alternate Webpage(s)	https://doi.org/10.14400/JDC.2014.12.2.223
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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