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Strategic Alignment as a Source of Competitive Advantage at Equity Bank
| Content Provider | Semantic Scholar |
|---|---|
| Author | Owiti, Allan |
| Copyright Year | 2012 |
| Abstract | .V CHAPTER ONE: INTRODUCTION . 1 1.1 Background of the Study . 1 1.1.1 Strategic Alignment . . 3 1.1.2 Competitive Advantage . 4 1.1.3 Strategic alignment as a source of competitiv advantage . . 5 1.1.4 The banking industry in Kenya . 6 1.1.5 Equity Bank.8 1.2 Research Problem . 10 1.3 Objectives of the Study . 12 1.4 Value of Study . 12 CHAPTER TWO: LITERATURE REVIEW . 13 2. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke:8080/xmlui/bitstream/handle/11295/13525/Kasina%20Nelly%20Kalunda_%20Strategic%20Alignment%20as%20a%20Source%20of%20Competitive%20Advantage%20at%20Equity%20Bank%20(K)%20LTD.pdf;sequence=3 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |