NDLI: Consumo consciente e sua influência no comportamento do consumidor: Uma análise da recente publicação científica do Brasil.

Content Provider	Semantic Scholar
Author	Cardoso, Bruno Lobato Souza, Antônia Menezes
Copyright Year	2014
Abstract	Este artigo teve por objetivo verificar em que medida o consumo consciente influencia o comportamento do consumidor de acordo com a publicacao academica nacional. Para tal, foi realizado uma pesquisa exploratoria qualitativa, atraves de uma pesquisa bibliografica em um base de dados de artigos publica e gratuita. Por fim, percebeu-se que a maioria dos artigos cientificos brasileiros possui uma visao otimista entre a relacao do consumo consciente e o comportamento do consumidor, se posicionando positivamente quanto a influencia entre estas variaveis. No entanto, esta visao nao e pacifica, havendo uma minoria de pesquisadores que defendem que esta influencia seja fraca ou nula.
Starting Page	1
Ending Page	11
Page Count	11
File Format	PDF HTM / HTML
Volume Number	4
Alternate Webpage(s)	http://web.unifoa.edu.br/ama/artigos/consumo_consciente.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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