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A “Mix of Attributes” Approach to the Study of Media Effects and New Communication Technologies
| Content Provider | Semantic Scholar |
|---|---|
| Author | Eveland, William P. |
| Copyright Year | 2003 |
| Abstract | The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a “mix of attributes” approach with a focus on the study of “new” technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research. |
| Starting Page | 395 |
| Ending Page | 410 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| DOI | 10.1111/j.1460-2466.2003.tb02598.x |
| Alternate Webpage(s) | https://numerons.files.wordpress.com/2012/04/4a-e2809cmix-of-attributese2809d-approach.pdf |
| Alternate Webpage(s) | https://doi.org/10.1111/j.1460-2466.2003.tb02598.x |
| Volume Number | 53 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
