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Wpływ marketyzacji handlowej na zachowania konsumpcyjne mieszkańców miast
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gosik, Blanka |
| Copyright Year | 2016 |
| Abstract | Poland, like the rest of Central Europe, is a good place to develop a network of large stores. This is due to the high potential of economic and social development, resulting from the economic situation in the country until the early nineties of the twentieth century. Changing the system has become an opportunity for investors who have started to introduce to the Polish new form of trading. The most significant changes in trade, can be seen in four areas: ownership, organizational, quantitative and qualitative. The consequence of the transformation is process of trade marketization. Trade marketization stands for a large-scale expansion of large retail chain stores. The purpose of this paper is to outline how the process of trade marketization affects consumer behavior of residents of small towns, medium-sized and big cities. |
| Starting Page | 93 |
| Ending Page | 108 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| DOI | 10.5604/18998658.1228262 |
| Volume Number | 17 |
| Alternate Webpage(s) | https://www.humanitas.edu.pl/resources/upload/dokumenty/Wydawnictwo/Zarzadzanie_zeszyt/Zarz%203_2016%20podzielone/07.pdf |
| Alternate Webpage(s) | https://doi.org/10.5604/18998658.1228262 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
