NDLI: Régimen jurídico del uso de la marca en la publicidad

Content Provider	Semantic Scholar
Author	Sánchez, Nuria Martínez
Copyright Year	2018
Abstract	La marca es un signo distintivo esencial en cualquier empresa. Mientras que la publicidad se convierte en la pieza angular en la comercializacion del producto marcado. La confabulacion de ambos elementos posibilita la captacion de los potenciales consumidores. Debido a su enjundia, es preciso establecer una serie de limites a esta conexion marca-publicidad, lo cual se hace a traves de una regulacion eficaz, coherente y ponderada, tanto a nivel nacional como internacional, que garantice un uso adecuado de la publicidad de la marca en el mercado.
Starting Page	3
Ending Page	3
Page Count	1
File Format	PDF HTM / HTML
DOI	10.25115/ridj.v5i13.1834
Alternate Webpage(s)	https://w3.ual.es/revistas/RevistaInternacionaldeDoctrinayJurisprudencia/pdfs/2016-09/REGIMEN%20JURIDICO%20DEL%20USO%20DE%20LA%20MARCA%20EN%20LA%20PUBLICIDAD.pdf
Alternate Webpage(s)	http://repositorio.ual.es/bitstream/handle/10835/4829/REGIMEN%20JURIDICO%20DEL%20USO%20DE%20LA%20MARCA%20EN%20LA%20PUBLICIDAD.pdf?isAllowed=y&sequence=1
Alternate Webpage(s)	https://doi.org/10.25115/ridj.v5i13.1834
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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