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Stratégie individuelle, stratégie de coopération verticale ou stratégie de coopétition. Quelle est la meilleure stratégie pour l'innovation produit ?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hamouti, Rhizlane Robert, Frank Roy, Frédéric Le |
| Copyright Year | 2014 |
| Abstract | This research aims at studying the impact of individual strategies, vertical collaboration and coopetition strategies on product innovation. The empirical study focuses on the video game industry and, more particularly on the strategies adopted by publishers to develop innovative products. This research implemented a mixed study: a qualitative review complemented by a quantitative study using a regression model PLS 2 (Partial Least Squares). Our findings show that 1) individual strategy has an impact on the radical and incremental product innovation 2) vertical collaboration influences incremental product innovation 3) coopetition strategy has an bearing on radical product innovation. |
| Starting Page | 135 |
| Ending Page | 161 |
| Page Count | 27 |
| File Format | PDF HTM / HTML |
| DOI | 10.3917/inno.043.0135 |
| Volume Number | 43 |
| Alternate Webpage(s) | http://obs-alliances-strategiques.fr/wp-content/uploads/2015/12/Revue-Innovation-strat%C3%A9gie-individuelle-strat%C3%A9gie-de-coop%C3%A9ration-verticale-ou-strat%C3%A9gie-de-coop%C3%A9tition.pdf |
| Alternate Webpage(s) | https://doi.org/10.3917/inno.043.0135 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
