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Google AdWords: A Guide to Acquiring, Optimizing, and Maintaining an Effective Web Advertising Campaign
| Content Provider | Semantic Scholar |
|---|---|
| Author | Anderson, Peter Brookins, Ben |
| Copyright Year | 2008 |
| Abstract | Our goal for this project is to provide a model by which non-profit organizations can use Google AdWords online advertising to increase visibility and, ultimately, donations. By examining current research on the subject and looking at select case studies, we have arrived at a practical and theoretical solution that requires little maintenance and can be applied to nearly any organization with ease. By following these guidelines, we believe a non-profit organization can increase its visibility – at nearly no additional cost – while achieving its ultimate goal: increasing donations. Approved: __________________________________________________ Prof. William T. Harbaugh Date |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://darkwing.uoregon.edu/~harbaugh/Papers/Google%20Adwords%20for%20Donations.pdf |
| Alternate Webpage(s) | http://harbaugh.uoregon.edu/Papers/Google%20Adwords%20for%20Donations.pdf |
| Alternate Webpage(s) | http://pages.uoregon.edu/harbaugh/Papers/Google%20Adwords%20for%20Donations.pdf |
| Alternate Webpage(s) | http://cassites.uoregon.edu/econ/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
