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Want Better Response Rates? Go Mobile! Best Practices for the Mobile Era
| Content Provider | Semantic Scholar |
|---|---|
| Author | Andryauskas, Kaitlin |
| Copyright Year | 2015 |
| Abstract | Web surveys are an increasingly popular mode of data collection. Web surveys cost less to complete than telephone surveys, avoid the printing and postage costs of traditional mail surveys, and can yield higher response rates. Web surveys were originally designed to be completed on a computer, but with the growth of smartphones, respondents are increasingly completing web surveys using their mobile devices. Smartphones present a challenge to web survey data quality and response rates, but there are solutions. In this paper, we provide answers to two important questions when designing a web survey: (1) how to encourage customers to open an email survey invitation and complete the survey, and (2) how to adapt surveys for mobile devices so that they are easy to take and do not create additional burden for respondents. By leveraging best practices and new technologies, we have increased the response rates of our web surveys. To illustrate how these techniques can be used in our industry, the paper provides a review of the literature on best practices as well as real world examples of how we have leveraged these practices for our clients, resulting in increased response rates, lower costs, and higher quality data. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.iepec.org/wp-content/uploads/2015/papers/118.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
