NDLI: Determinants of adoption of mobile phone banking by the base of pyramid (BOP) customers of commercial banks in Kenya

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Determinants of adoption of mobile phone banking by the base of pyramid (BOP) customers of commercial banks in Kenya

Content Provider	Semantic Scholar
Author	Kariuki, Susan N.
Copyright Year	2012
Abstract	................................................................................................................................ v TABLE OF CONTENTS ........................................................................................................... vi LIST OF TABLES ..................................................................................................................... vii CHAPTER ONE: INTRODUCTION ....................................................................................... 1 1.1 Background to the study ...................................................................................................... 1 1.1.1 Customers at the Base of Pyramid (BOP) .................................................................... 2 1.1.2 The Concept of Mobile Phone Banking ....................................................................... 2 1.1.3 Adoption of Innovation ................................................................................................ 4 1.1.4 Commercial banks in Kenya ........................................................................................ 5 1.2 Research Problem ................................................................................................................ 6 1.3 Research Objectives ............................................................................................................ 7 1.4 Value of the study ................................................................................................................ 7 CHAPTER TWO: LITERATURE REVIEW ........................................................................... 8 2.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://erepository.uonbi.ac.ke/bitstream/handle/11295/95562/Kariuki_Determinants%20of%20adoption%20of%20mobile%20phone%20banking%20by%20the%20base%20of%20pyramid.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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