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Do Attitudes Affect Behavioral Choices or Vice-versa : Uncovering Latent Segments within a Heterogeneous Population
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sharda, Shivam |
| Copyright Year | 2019 |
| Abstract | This paper is concerned with unraveling the contemporaneous relationship that exists between attitudes and choice behaviors. Attitudes, perceptions, and preferences may shape behaviors; likewise, behavioral choices exercised by individuals may offer experiences that shape attitudes. While it is likely that these relationships play out over time, the question whether attitudes affect behaviors or behaviors affect attitudes at a specific cross-section in time remains unanswered and a fruitful area of inquiry. Various studies in the literature have explored this question, but have done so without explicitly recognizing the heterogeneity that may exist in the population. In other words, the causal structure at play at any point in time may differ across individuals, thus motivating the development of an approach that can account for the presence of multiple segments in the population, each following a different causal structure. However, the segments are unobserved to the analyst, necessitating the adoption of a latent segmentation approach to identify the extent to which alternative causal structures are prevalent in the population. This study utilizes a data set that includes attitudinal variables to examine relationships among attitudes towards transit, residential location choice, and frequency of transit use (the latter two variables constituting choice behaviors). Results suggest that there is considerable heterogeneity in the population with the contemporaneous causal structures in which behaviors shape attitudes more prevalent than those in which attitudes affect choice behaviors. These findings have important implications for transport modeling and policy development. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ce.utexas.edu/prof/bhat/ABSTRACTS/AttitudesBehavior_Latent_Seg.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
