NDLI: Comportamiento de los usuarios en la página de resultados de los buscadores: Un estudio basado en eye tracking

Content Provider	Semantic Scholar
Author	Marcos, Mari Carmen González-Caro, Cristina N.
Copyright Year	2010
Abstract	A study based on Google and Yahoo! page results using eye tracker technique is presented. Participants (n=58) attempted informational, navigational, transactional or multimedia tasks. Sessions were recorded with an eye tracker to determine whether the intention behind queries affects the way people browse the results page. Eye fixations in title, snippet, url and images were analyzed in the three first organic and sponsored results. In general terms, the results demonstrate that a relationship exists between the users' intention and their behavior when they browse the results page. Knowing this behavior is important for search engine designers because they can improve their results pages depending on the users' query intentions.
Starting Page	348
Ending Page	358
Page Count	11
File Format	PDF HTM / HTML
DOI	10.3145/epi.2010.jul.03
Volume Number	19
Alternate Webpage(s)	https://recyt.fecyt.es//index.php/EPI/article/download/epi.2010.jul.03/21276
Alternate Webpage(s)	https://doi.org/10.3145/epi.2010.jul.03
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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